In 2012, 40,000 mothers, daughters, sisters, aunts, wives and girlfriends lost the battle against breast cancer. Cisco CMO Karen Walker shares the hope that tech & the #iTBra can bring to women worldwide: http://cs.co/BCAM #BreastCancerAwarenessMonth
Big results can come in small packages – the iTBra is no exception. #DetectedMovie
At this year’s SXSW Interactive and Film festivals, we unveiled the trailer for DETECTED before a crowd of one-hundred enthused festival-goers. Relive the experience with us in our event recap video.
Seth Kramer, Rob Royea and Mary Bradburne sit down with Daily Buzz to discuss #DetectedMovie, the #InternetOfEverything, and the documentary’s presence at #SXSW. Tune in at minute 11: http://cs.co/soco4
What if an article of clothing could help change the fate of an estimated half-million women annually? Flavorwire explores the iTBra, the #InternetOfEverything, and the #DetectedMovie trailer: http://cs.co/fw24
Healthcare Goes Hollywood at SXSW Festival
By Joie Healy, Senior Manager of Social Media Communications at Cisco
Cutting-edge technology and inspirational filmmaking have long been hallmarks of the annual SXSW Interactive and Film Festivals in Austin, Texas. True to the spirit of the festivals, during this year’s gathering, the world will get a riveting sneak peek into how wearables, the Internet of Everything and advanced sensor technology are coming together in the fight against breast cancer.
DETECTED, an indie-documentary chronicling the creation, testing and marketing of the cancer-detecting iTBra, will make its world premiere at Cisco's Mimosas and a Movie: How Wearables Could Power Early Cancer Detection. Still in its testing phase, the iTBra is a promising new weapon in the fight against breast cancer, capable of automatically transmitting data from a sensor-equipped bra to a secure patient database. With real-time reporting, the iTBra has the potential to alert doctors and patients to early warning signs of breast cancer. And with early detection comes rapid treatment and hopefully, more breast cancer survivors.
The premiere of the Cisco-funded DETECTED trailer is the perfect opener to a wider discussion about the emerging role wearables are playing in advancing healthcare, something we've blogged and discussed in depth here at Cisco. After the DETECTED trailer premiere, our own Bob Cooper will explore The Digital Health Communications Revolution during an expert panel discussion. During the discussion, Bob and other panelists will take a deep dive into how personalized, real-time health information transmission affects caregivers, patients and even policy makers.
Mimosas and a Movie: How Wearables Could Power Early Cancer Detection and The Digital Health Communications Revolution panel will both take place on Monday, March 16 in Austin, Texas.
Moonshine Patio Bar & Grill
303 Red River Street
Austin, TX 78701
11:00 a.m. – 1:30 p.m.
JW Marriott (Med Tech Stage)
110 E. 2nd Street
Austin, TX 78701
3:15 p.m. – 4:00 p.m.
Connected healthcare is projected to become an $8 billion industry within three years. The DETECTED trailer premiere and digital healthcare panel are just the beginning of an ongoing conversation about developments in healthcare technology.
Headed to SXSW? We invite you to join us at these exciting events. You can RSVP for our DETECTED event here.
Following from afar? Join in the conversation using #DetectedMovie, #SXSW and #MedTech hashtags.
A connected bra capable of detecting breast cancer could soon make this a reality. #DetectedMovie
